Our People

Origins of Elite Edge Transformation Center

Fitness Training in the Business of Changed Lives

After retiring from the ring, former UFC and MMA champion Joe Brammer made body transformations his full-time business. Seeing the lack of a sustainable weight-loss and strength training program in the fitness industry that was both personal, safe and effective, Brammer began training clients towards achieving more than just a short-term goal.

To create a niche for what was lacking in the fitness industry, Elite Edge Transformation Centers were born out of Brammer’s passion to create changed lives and improved self-image. Our clients don’t show up to work out, but rather to train and achieve personal goals. As a result, the Elite focused fitness model was designed to meet the growing needs for personal lifestyle development and accountability within the fitness industry. Owning an Elite Edge Transformation Center franchise means implementing world-class training programs catered to every type of client. Elite’s personalized training incorporates group fitness with one-on-one coaching and accountability that brings lasting lifestyle improvements.

In only a few short years, Elite Edge has proven its edge on the fitness industry. With monthly revenues, client retention rates, and lifetime client values that exceed industry averages, it is clear that the Elite Edge systems are the best of their kind. Now expanding Elite success into new markets, start a conversation about becoming a franchise owner with Elite Edge Transformation Centers.

The Elite Edge Management Team

Joe Brammer

Founder & CEO

A former UFC Fighter, Best Selling Author and the Elite Edge Founder and CEO, Joe takes a hands-on approach to help all franchisees succeed. Joe founded Elite Edge Transformation Centers in 2009 with no investors and no equipment, and has since built it into an industry-leading top franchise opportunity.

Chico Baccam

Elite Edge University Head Trainer

Chico started with Elite Edge in 2014 as a client and developed a passion for the Elite Edge fitness model after losing over 100 pounds. He soon joined our team as a trainer, moving quickly up the ranks to head trainer and then location manager. Now Chico is in charge of training all new franchisees on how to run a highly successful Elite Edge Transformation Center.

Joe Ellis

Head of Franchise Development

Joe has been in the fitness industry since 2008. He has been with Elite Edge since 2012, going from trainer to head trainer, to manager to district manager and now he proudly serves as Head of Franchise Development. Joe is uniquely qualified to help you in every aspect of running your Elite Edge franchise.

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